9 Amazing Examples of Disruptive Technology (Inspired by WTIA)
Pro Elisabeth Harris
WTIAThe theme of the (Washington Technology Industry Association) in May is DisruptiveTECH. Considersales growthOpportunities through disruptive technologies in the past and suchdesigned in the future🇧🇷 This article is a reminder that your business may soon be impacted or disrupted and cause a drop in sales or an incredible drop.sales growth. If you look at the following examples of disruptive technologies, many will look familiar. I want to challenge you to stop for a moment and think about how your customers and employees are changing their habits in the new world. Buying habits are changing and "selling" has new challenges where the world meets the buyer and doesn't want to be interrupted. I hope some of the examples make you scratch your head in amazement and wonder. ARE DEFINED revolutionary innovationIt is an innovation that creates a new market and value network and ultimately disrupts an existing market and value network and displaces established market leaders and alliances. The term was defined by Clayton M. Christensen from 1995 and the phenomenon was analyzed. HISTORY Remember how the great innovations of history have been disruptive. Democracy interrupted the monarchy. The car stopped the horse breeders. E-mail has disrupted the postal service and envelope makers. Economies are influenced by innovations and continue to develop. Few people complain that Edison has put flashlight manufacturers/sellers out of business. EVOLUTION (Things are changing) Technology continues to change our lives in subtle ways. A few years ago it would have been hard to imagine having access to the resources we now have in our pockets.(and dolls)It's available today on the devices, sensors, cloud infrastructure, data and business intelligence tools you already use. Soon there will be sensors everywhere.
WTIAThe theme of the (Washington Technology Industry Association) in May is DisruptiveTECH. Considersales growthOpportunities through disruptive technologies in the past and suchdesigned in the future🇧🇷 This article is a reminder that your business may soon be impacted or disrupted and cause a drop in sales or an incredible drop.sales growth.
If you look at the following examples of disruptive technologies, many will look familiar. I want to challenge you to stop for a moment and think about how your customers and employees are changing their habits in the new world. Buying habits are changing and "selling" has new challenges where the world meets the buyer and doesn't want to be interrupted. I hope some of the examples make you scratch your head in amazement and wonder.
revolutionary innovationIt is an innovation that creates a new market and value network and ultimately disrupts an existing market and value network and displaces established market leaders and alliances. The term was defined by Clayton M. Christensen from 1995 and the phenomenon was analyzed.
Remember how the great innovations of history have been disruptive. Democracy interrupted the monarchy. The car stopped the horse breeders. E-mail has disrupted the postal service and envelope makers. Economies are influenced by innovations and continue to develop. Few people complain that Edison has put flashlight manufacturers/sellers out of business.
EVOLUTION (Things are changing)
Technology continues to change our lives in subtle ways. A few years ago it would have been hard to imagine having access to the resources we now have in our pockets.(and dolls)It's available today on the devices, sensors, cloud infrastructure, data and business intelligence tools you already use. Soon there will be sensors everywhere.
AI, robotics, nanomaterials, biotechnology, bioinformatics, quantum computing and the Internet of Things (IoT) are changing the world.
Digital technologies such as mobile devices, social media, smartphones, big data, predictive analytics and the cloud are fundamentally different from previous IT-based technologies.
THE INNOVATORS MANIFEST
Michael Raynor says in his book "The Innovator's Manifesto" that all disruptive innovations are based on technological advantages or business models.
“History is full of examples of disruptive innovation dating back to ancient times. Examples are the compass, the printing press, the coin, the gunpowder... Imagine you are Kodak, a company mainly based on film, and someone develops digital imaging, or you are a mainframe company like IBM or DEC and advances in processors lead to the development of cheap but powerful personal computers. In our own lives, we see how cable or satellite television has replaced antennas, and how cell phones have replaced landlines.”
- Disruptive innovation driving science and medicine, J. Larry Jameson
Two companies that have grown and are in the spotlight are Airbnb and Uber Technologies. Since the recession, the confluence of structural changes in technology, business and society has produced a radically new way of thinkingcooperative trade, based on the democratization of physical and human capital.
the effects of itcooperative tradeThis is reflected in the accelerated rate of value creation from Airbnb and Uber, now valued at $25.5 billion and $62.5 billion, respectively.
Similarly, Hyatt recently launched its new Unbound Collection, an Airbnb for independent boutique hotels. In each of these cases, 'old economy' companies have identified established strengths to which they are now applying 'new economy' opportunity analysis. (Your market will be disrupted and you will have to adapt.)
A well-known example is Salesforce. Salesforce is a specialized companysoftware as a service(Saas). They offer a simple, low-cost, cloud-based system that was originally intended for small and medium-sized businesses and is now taking the leading customer relationship management software providers by storm. CRMs are no longer hosted on internal servers.
Here are nine examples of disruptive innovations to look out for and, more importantly, pay attention to the implications of how they're impacting the business.
1 - Web-based videois about to break the cable.
NetflixIt is now well known and continues to revolutionize the way people watch TV and movies. On-demand viewing has disrupted the traditional streaming model. Netflix and other similar companies allow viewers to avoid annoying ads and watch shows on their own schedule.
What's not entirely obvious is how habits are changing, and it will take more "purple cows" than ever to turn people off the new "TV."
Netflix isn't the only game in town for online TV.it makes noise,TV sling, miHalloare some others. Traditional television is shifting to the online space to keep up.
You probably want to read this as soon as possible because you can't wait to get back to your Mad Men Netflix marathon (aka binge). said Nuff.
2 - Travel services
As of October 2014, carsharing is active across all programs in 33 countries, five continents and approximately 1,531 cities with nearly 5 million members sharing 104,000 vehicles. Europe maintained its position as the main continent for carsharing with 46% of global members and 56% of its fleet. North America is the second largest carsharing market with 34% of members worldwide and 23% of their fleet.
car sharing company, including Zipcar and car2go, have launched several new one-way car-sharing schemes in North America over the past five years. Other companies include GetAround, City CarShare, RelayRides, Enterprise CarShare, Lyft, and Uber.
aboveis a fast-growing ridesharing service that has become a symbol of disruptive innovation. The traditional taxi business is suddenly changed forever by a mobile platform that connects consumers who need rides with drivers who are ready to provide them.
A customer no longer has to hail a cab on the street, and a rider with an electronic Uber account doesn't even have to hand over cash. The ride is often cheaper as regular taxis charge more to cover the large initial investment of $800,000 in a taxi license.
3 - Virtual RealityIt's not just for entertainment or gaming and can affect the way people do business.
In a research note released Wednesday, Goldman projected that the industry could generate $45 billion in revenue from hardware and $35 billion from software by the date of publication. By comparison, the current handheld hardware market is $111 billion and the video game console market is $14 billion, according to Goldman estimates.
Gaming and entertainment will drive much of the growth, but automakers, retailers and even interior designers can capitalize on virtual reality technology, Goldman said.
Consumers appear to be ready for virtual reality. Samsung's $99 Gear VR powered by Oculus sold out on Amazon in two days during the holiday season.
4 - Augmented RealityIt could damage mobile phones and car navigation systems.
Car doors and rear seats become invisible with this almost magical technology.
Augmented reality technology can be implemented in all means of transport. This technology can make cars even safer and support the driver in various everyday situations such as parking. But it can also be transferred to other means of transport, such as an airplane, and help with landing by making the ground transparent. Another application could be on ships, where windowless cabins are becoming more attractive to cruise passengers.
5 - CryptocurrencyPayment services and banking systems could disrupt.
Examples are Bitcoin, Ethereum and BitGold. (With smartphones offering a new payment system, the future is still unclear.)
Disruptive technologies have always had their place in finance (think online banking, PayPal, touch payment solutions, crowdfunding and many other examples).
Of the three forms of non-traditional coinsweightis perhaps most intriguing as it combines the advanced technology of cryptocurrency with the original standard unit of value of human civilization: gold, which offers a physical purchase of all BitGold owned by a buyer in the form of gold cubes of 10 grams, as well as the ability to load a card and gold like spending dollars in a checking account.
BitGold represents a tangible turnkey solution for utilizing a regulated product. While cryptocurrencies are still far from mainstream, solutions like BitGold are advancing to bridge the gap between technological margins and our daily financial transactions. Not to mention creating a tangibility not present in digital wallet solutions for storing and transferring cryptocurrency.
This year, Microsoft has integratedEtherealDevelopment of blockchain applications with Azure. This makes it much easier to build disruptive blockchain solutions that reduce costs and increase security.
6 - Collaborative Tradingrevolutionizes trade and e-commerce.
Airbnb is heating up in the corporate space as it recognizes a tremendous opportunity to increase its corporate margin, which currently stands at 10% and is growing.
Airbnb is a company that has been asking the right questions about what consumers are looking for in hospitality for years. And the answer is flexibility and simplicity.
There have been others in the P2P space for travelers, but the Airbnb team, which started with air mattresses on the floor, is in tune with both hosts and guests and understands the true needs of consumers.
P2P hosting is challenging the hospitality industry with multi-million dollar results. And while questions have been raised about corporate travel due diligence and compliance, Airbnb is moving forward through direct supplier partnerships and dedicated corporate programs like Airbnb for Business.
7 - 3D printerThey are already hindering the processing industry.
A 3D printer actually produces a widget or thing, not just a copy. These things range from houses to body parts to buttons and everything in between. At first glance, it may not seem like a disruptive technology.
3D printing is an additive manufacturing method, as opposed to a subtractive method like sculpting. You use designs from digital files, or scan a three-dimensional object, load the image into a digital file, and then render that image layer by layer. The printer uses resins or liquified materials that can be molded into the required shapes and then cured to form the printed structure.
there is aChinese company that operates 3D printing facilities🇧🇷 Apparently they can size the components and assemble them for different needs.
A Dutch design companyMX3Dand Autodesk are collaborating with the city of Amsterdam to 3D print a metal bridge over one of the city's canals. Joris Laarman, the designer, says the project will free the world to think about crafts in new ways. "I firmly believe in the future of digital production and local production, in the 'new craft'. This bridge will show how 3D printing is finally entering the world of large-scale functional objects and sustainable materials, enabling unprecedented freedom of form."
You're not alone: Earlier this year, Michigan Tech submitted plans to build a metal 3D printer for less than $1,000. Branch Technology, a Chattanooga startup at the 2015 Tennessee MastersacceleratorProgram, was inspired by nature to develop 3D printingparedesfor houses and buildings in a process called "cellular manufacturing". what are you going to build
We tend to pay more for specialty items that are not mass-produced. That's not the case. The raw materials and digital information required to craft a precision device are the same as for an ordinary item. There is no longer a surcharge for special products. This increases access to the best products.
Bioprinting is apparently approaching the production of all types of human tissue. Every agency and every area has its challenges, but they are overcome. I hope we will be soonable to replace eyes, ears, bones, etc..
8 - Cancer recoding by gene editingit's experimental, testing how it might disrupt cancer treatment.
Baby Layla Richards, who was diagnosed with aggressive leukemia at 14 months, improved dramatically as her scientists and doctors edited her genes. Yes, that was incredibly experimental. Her parents only agreed because they thought she was going to die. It's not ready for mass production. In terms of changing the way we treat terminal diseases like cancer, this experience opened a big bright door into the future.
9 - Li-Fi, 100 times faster than Wi-Fi,It could be the next disruptive technology that will change the way we connect and communicate.
I saved the best for last.
In a recent TED Talk, Haas insisted that household LED lightbulbs could easily be converted to Li-Fi transmitters, giving internet users more efficient connections. "All we have to do is put a small microchip in any potential lighting device, and that would combine two basic functionalities: lighting and wireless data transmission," he said. It's also worth noting that the blinking rate of these data-transmitting LEDs is too fast for the human eye to notice, so users don't have to worry about annoying flickering in the ambient light.
The technology was first implemented in real-world situations thanks to the work of Estonian startup Velmenni, which began testing Li-Fi in offices and other industrial environments in Tallinn. In these environments, they could achieve connection speeds of around one gigabit per second.
It has been suggested that Li-Fi could be the answer to increasing spectrum congestion as internet usage continues to grow around the world.
No doubt your corporate team is trying to come up with a new idea to gain a competitive edge and may be thinking about how to replicate the success of Airbnb and Uber.
Are heretipsby four influential women in marketing and media who are creating a culture of change:
Ready to be the next disruptor? Look for something that completely challenges your industry or a specific niche within the industry. To disrupt the market, consider the needs that are not being met and be willing to work in markets no one else wants to be in.
There are many more examples. These are a few that stand out to me. I'm always excited to help you discover your "next big thing" and help your team grow. do not hesitatecontact me here.
Get inspired after looking at these examples of disruptive technologies. This is the theme of May's WTIA events and content.Here you can view WTIA events.
If you look at the WTIA website, you might want to learn more about membership. I recommend you get in touchNick Ellingsonwho can answer all your questions about the benefits of membership.
I appreciate Nick's positive energy. You will find that he is an excellent representative of the WTIA organization as he is certainly someone whohave an impact on the community.
If you are a member or want to become a member, please let me know! I look forward to your contact!
Subjects: sales growth disruptive technology Technology